Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Article
| Mar 20, 2024
Programmatic will account for more than 9 in 10 display ad dollars this year. How it fares as the last legacy identifiers die out will make or break the future of digital advertising.
Report
| Jan 19, 2024
Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.
Report
| Mar 6, 2024
“We're never going to get back to what [digital advertising] used to be. And the sooner we all embrace that, the easier it will become,” said Colleen Harris, director and product manager at Ansira. And yet, less than half (47%) of marketers worldwide are working on a plan to approach cookie-free targeting, according to September 2023 data from HubSpot. With under nine months to go until the death of the third-party cookie, marketers need to make and execute plans quickly.
Article
| Apr 10, 2024
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
Article
| Apr 16, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
Audio
| May 1, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
Audio
| Apr 3, 2024
Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.
Article
| Feb 26, 2024
Many in digital advertising, including the Interactive Advertising Bureau, have begun to use connected TV (CTV) as an umbrella term to include content delivered via CTV devices or OTT services.
Article
| Feb 6, 2024
On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Audio
| Jan 22, 2024
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.
Report
| Sep 7, 2023
2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues.
Article
| Jan 5, 2024
Chart
| Jan 25, 2024
Source: YouGov
Chart
| Jan 9, 2024
Source: Reuters Institute for the Study of Journalism at the University of Oxford
Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
Report
| Jun 20, 2023
Retail media’s positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players—led by Amazon, Walmart, and Loblaw—have turned it into the fastest-growing ad segment in the country, and at scale.
Report
| Mar 23, 2023
The travel industry will spend nearly $6.8 billion on digital advertising this year, but it will only account for 2.6% of total US digital ad spending. Among the 10 industries we track, travel is by far the smallest, but it’s set to lead the pack in growth for the third year in a row.
Article
| Oct 27, 2023
Central and Eastern Europe will produce $13.20 billion in digital advertising this year. India, China, and the US will overshadow every other country in 2024. The three most populous countries in the world will also be the three most noteworthy for the ad industry this year.
Report
| Jan 10, 2024
Given China’s unusual digital advertising evolution—which was led by ecommerce companies rather than search and social—its retail media share is very different from that of most other countries. Behind the Numbers.
Report
| Feb 7, 2024
Retail will grow only more important for digital advertising. Retailers are exploring new ad formats and expanding RMNs off-site. As a result, the industry’s impact on the digital ad landscape will increase over the next few years. Digital advertising is experiencing a broad-based rebound. Buoyed by an improved economy, US digital ad spending will increase 13.6% YoY in 2024 to reach $306.94 billion.
Report
| Feb 29, 2024
Google is sticking to its timeline of phasing out third-party cookies this year, a monumental shift in digital advertising that many marketers feel unprepared for.
Article
| Apr 1, 2024
“It’s where StackAdapt has seen the most success as a digital advertising platform.” Having built its own demand-side platform (DSP), StackAdapt has been able to stay agile for customers with media buying and measurement needs.
Article
| Mar 19, 2024
Chatbots are an untapped source of digital advertising. As genAI empowers voice assistants and captures some search behavior, chatbots could also capture some search advertising dollars. It’s too soon to make projections, but the potential for significant sums of audio search advertising is there.
Report
| Apr 17, 2024
Digital advertising, especially mobile, illustrates how media habits have shifted. Digital accounts for almost three-quarters of total expenditures, and mobile alone—a subset of digital—accounts for more than half. The balance of spending remains in traditional formats, mostly TV. Retail media is the hottest channel, thanks to Amazon.
Report
| Apr 25, 2024
We categorize DOOH (and thus programmatic DOOH) as a subset of OOH, not digital advertising. We define programmatic DOOH advertising as DOOH ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized real-time bidding (RTB) technology.
Report
| Jan 18, 2024